A traditional business model for coaches and solopreneurs is to charge hourly for their coaching
sessions.

We’re all trained to think that way, from the time we get our first jobs as teens at a fast food joint and it’s an easy mentality to carry with us through adulthood.

But if you hold onto that pattern, you’ll soon realize that you’ve created a finite ceiling to how much you can make as there are only so many hours in each day.

And realistically, you won’t be coaching for 10 straight hours; you’ll need breaks in between and prep time for each client.

So, instead of relying solely on individual coaching clients, it’s time to look at alternate streams of income that can supplement your coaching income.

Start group coaching programs and invite your uncertain prospects to register.

Instead of coaching one client, you’ll coach multiple clients at the same time. So, your hourly charges will multiply by the number of students you coach at the same time.

This option is also a great alternative for those prospects who can’t afford your private coaching yet.

Instead of losing them completely, offer the group program.

They can still benefit from your advice, and you’ll still earn money.

With the advances in technology, you can now hold remote or online group coaching calls or
workshops, all with Zoom or Google Meet.

Now you don’t have to rely on recruiting local clients; you can market your services worldwide if you so desire.

Group coaching programs are priced as a package, such as 6 session for $600 and you’ll still have people calculating that as $100 per session.

But you’re multiplying your income because you’re accepting 10 people into the program, so you’ll earn $1000 per session, if you want to continue that thinking.

If you’re aspiring to become a global brand, the difference in time zones might be a problem for recruiting new clients worldwide.

If that’s a concern, why not create a signature product?

Your clients can subscribe or purchase it and they’ll be able to learn at their convenience.

You can charge top dollar for the product as it will include your expertise and you’ll just have to create it one time and be able to sell it for years to come.

Again, a self-study signature product is another great alternative to those who don’t want to commit to weekly coaching.

They can fit the lessons into their own schedules, even if they’re night owls who work while their family sleeps.

An important part of any sales funnel is having a product library of different price points.Rarely will you find a client who meets you for the first time and jumps to your most expensive product.

If you create different pricing levels, you can ease your prospects in slowly while proving yourself along the way.

Prospects who are on a tight budget can opt for either of the two lower price levels.

Don’t forget that some of the buyers of the lower category products may upgrade to the premium
product later if they like your products.

Customers and clients patronize brands that have established themselves as authorities in their niches, which is why you should position yourself as an authority in your field, too.

One way to achieve that is to publish a book.

Your credibility will jump because the common belief is that only experts publish books.

If you get it right, the income figures will definitely follow.

If you already have a blog or a website with regular visitors, you can leverage that to make money from other people’s products.

You could promote other products related to your niche and earn commissions.

Affiliate marketing requires no production cost, no delivery, and no customer service so it won’t affect your main coaching business or take extra time out of your day.

The more products you promote, the more income you’ll generate from affiliate marketing.

I know, the idea of promoting other people’s products might seem strange but it’s simply another avenue to earnings.

And it saves you from having to put forth all the creative work in getting those resources produced yourself.

Each of these tips can assist in getting you out of that “dollars for hours” mentality but you don’t have to delve into all of them at the same time.

Take them one at a time, especially the affiliate marketing because that will require some product research.

Finally, take note of the ones that bring in the most revenue so you can narrow your focus on what works with your audience.

Do You Know How You’ll Promote Your Products and Programs?

Now that I’ve planted some seeds for how you can expand your business, you also need to plan how you’ll promote these offerings so people actually KNOW you have something new.

The simple answer to that is…by creating a sales funnel.

“But sales funnels are too complicated!” or “I’m not techie so I can’t do that!”

Don’t worry friend! We got you!

If a cashflowing course is at the top of your priority list, I go over all of this and more inside of my Course To Cashflow agency, the full service done for you agency that not only coaches, but helps you build, launch and sell your program so you can create lifestyle freedom and build multigenerational wealth.

To get on the waitlist for our next opening, sign up here.

Author: Gina Greene

Gina Greene is a highly sought-after wealth coach who specializes in helping ambitious entrepreneurs build businesses that create lifestyle freedom and multigenerational wealth.

Published and interviewed in many different places, she mentors her community of business owners, teaching them exactly how to build a hyper-profitable business by monetizing their intellectual property with a focus on digital courses and backend sales systems.